About Andrew
Data-driven digital marketer with 5+ years of experience delivering measurable growth through content strategy, social media, paid media, and analytics. Known for developing integrated campaigns that drive visibility, engagement, and conversion across diverse sectors, including higher education, agri-tech, consumer brands, and financial services.
Outside of work, I run regularly and try to stay active year-round. I'm chasing a goal of visiting every country in Europe, and Italy is next on the list, I'm dying to eat my way through Rome and Venice. I'm also a fan of business and leadership books; Shoe Dog and The Ride of a Lifetime are two I keep coming back to.
On a slightly sad note, despite the challenges, I remain an unwavering Toronto Maple Leafs fan, holding onto the hope of witnessing them clinch the Stanley Cup during my lifetime if that is even possible.
The rest of my time goes to cooking, cross-country skiing, paddle boarding, golfing, hiking, and being outdoors, plus weekly ultimate frisbee and softball with a close group of friends I've known since elementary and high school and still hang out with today.
At Circular Materials, I drive province-wide promotion and education for Ontario's new recycling system across 400+ communities, developing targeted campaigns and data-informed strategies while collaborating with producers, governments, and partners to deliver efficient recycling programs.
At the University of Guelph, I led student recruitment marketing initiatives and webinars, then honed my skills at Skyline producing financial lead-generation materials tailored to a niche investor audience.
I’ve led organic and paid social media strategies for prominent B2C brands, such as Danby, Ken’s Dressing, and Riviana Foods, as well as B2B brands including Ocean Spray Ingredients and Bioenterprise. My campaigns have spanned Meta (Facebook & Instagram), LinkedIn, Pinterest, X (Twitter), YouTube, and TikTok, consistently meeting or exceeding KPIs for engagement, reach, and conversions.
My skill set spans the full creative pipeline, from designing social media graphics, carousels, and videos to large-scale print production. I've coordinated with our printing partner on direct mail campaigns reaching 100,000+ recipients across Kingston and Peel region schools, alongside change management pamphlets and postcards, using tools ranging from Canva to Premiere Pro, Photoshop, and InDesign.