Cross-Border Holiday Email Campaign — Danby

I built a holiday email campaign centered on a Silhouette Beverage Center giveaway, open to entrants across Canada and the United States. Coordinated inventory holds with warehouse teams in both countries to secure the prize unit, selected the winner, and arranged shipping logistics to fulfill the giveaway. Paired the giveaway with new product alerts (chest freezer, top mount refrigerator, compact refrigerator) to keep the list engaged with the current product lineup during the holiday season.

I included real-time supply chain disruption, referencing CNBC coverage on inventory shortages and shipping delays caused by pandemic-era backlogs to encourage early holiday shopping. I curated a content roundup including a Toronto Star-featured piece on holiday-ready appliances, Danby's 2021 Gift Guide, and package theft prevention tips, addressing multiple customer concerns, timing, gift selection, and delivery security, within a single send during a period of significant shipping uncertainty.