AgriCommunications Program
I led the digital marketing strategy for Bioenterprise's AgriCommuncations program, a national program funded by the Government of Canada. The program aimed to communicate successful technological and economic growth stories of Canada's agri-food and agriculture sector through social media and email marketing. The program communications were fully bilingual, so I'm well-equipped to deliver web pages, social content, newsletters, etc., in English and French.
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I launched Bioenterprise's first ever integrated, multi channel marketing campaign, including full stack digital, social, email, and paid marketing strategies. As a result, we completed all social and email key performance indicators, including reach, engagement, content creation across new verticals and audience growth.