The Project: Led the digital marketing strategy for Bioenterprise's national AgriCommunications initiative, a project funded by Agriculture and Agri-Food Canada, a federal department of the Government of Canada to strengthen public trust in Canada's agriculture sector and connect consumers with farmers.
Key Achievement: Launched Bioenterprise's first-ever integrated, multi-channel marketing campaign, including full-stack digital, social, email, and paid marketing strategies. Exceeded all social and email key performance indicators, including reach, engagement, content creation across new verticals, and audience growth.
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AgriCommunications Program
About the Program
The initiative promoted consumer awareness of Canadian farming practices, environmental sustainability efforts, and the agriculture sector's contributions to food security. All communications were delivered bilingually (English and French) across digital platforms, social media, and email.