New Year's Trend & Product Teaser Email Campaign — Danby

Built an email tying Danby's air fry appliance line to New Year's resolution season ("Eat Healthier in 2022"), teasing an upcoming new model to build anticipation ahead of launch. Paired the send with third-party editorial credibility, highlighting a Danby chest freezer's runner-up placement in Food & Wine's "7 Best Chest Freezers" roundup.

Built an email highlighting new Danby product releases (ice maker, dishwasher, refrigerator), segmented by region so featured products matched local climate needs (e.g., air conditioning for warmer regions vs. portable heaters for Ontario winters). Paired new product highlights with third-party editorial credibility (The Manual naming a Danby beverage center "Coldest Beverage Cooler in 2022") and blog content to keep the list engaged between major campaigns.

As part of Danby's broader strategy, we ran a paid featured piece with the Toronto Star promoting the air fry toaster oven, reaching the outlet's Ontario and GTA print and digital audience. The placement built brand credibility through association with a trusted major outlet while retaining full control over messaging and story angle. I contributed to campaign strategy around leveraging the piece across email and other channels to maximize reach from the paid placement.