St. Patrick's Day Giveaway & Product Review Email Campaign — Danby

I built a segmented email campaign sent exclusively to the US contact list to comply with giveaway eligibility rules (21+, USA). Partnered with Tavour on a co-branded giveaway (compact refrigerator, Bevy Box, $450 gift card) to drive entries via Facebook and Instagram, and paired the send with a third-party editorial review from The Spruce naming a Danby freezer "Best Budget Freezer," linking directly to the product page to convert review credibility into sales.

Paired third-party editorial coverage (Reviewed.com's "Best Beer Fridges of 2022") with owned blog content promoting Danby's kegerator and beverage center lines around entertaining and hosting season. Used the send to drive traffic to blog articles and grow social/YouTube following, extending the campaign's value beyond a single transaction.