The Project: Developed a hypothetical social media campaign strategy for a higher education homecoming event, including audience targeting, content themes, platform recommendations, and tactics to drive landing page traffic and event registrations.

Key Achievement: Demonstrated end-to-end strategic thinking from audience segmentation and nostalgia-driven content concepts to platform selection, engagement tactics, and conversion optimization. Showcased ability to develop cohesive campaigns that balance emotional connection with measurable outcomes.

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