The Project: Developed a hypothetical digital marketing strategy for Liquid Rubber, a manufacturer of metal roofing and waterproofing products, including email optimization, social media campaigns, competitive analysis, and community management frameworks.

Key Achievement: Showcased ability to quickly learn a new industry and create comprehensive marketing strategies that balance brand awareness with conversion-driven outcomes across targeted segments.

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Creative Strategy Deck

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Developed Integrated Social Media Strategy to Drive Event Engagement

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