Earth Week Sale Email Campaign

I built a multi-location email campaign tying Earth Day to appliance recycling, offering 20% off refurbished appliances for customers who recycled an old unit in-store. Rather than warning customers about missing out, I deliberately framed the offer around what they'd gain, savings and a refurbished appliance, to match Earth Day's forward-looking, feel-good tone. I coordinated with the operations team on recycling logistics and rolled the campaign out across three outlet locations: Guelph, Ontario; Findlay, Ohio; and Tolleson, Arizona, driving increased scratch-and-dent sales during the promotional window.